What do webinars and infomercials have in common?
Most of us have to have nothing else to do in order to watch either one of them.
If you are like me, you receive invitations to webinars every day. If you are like me, however, you delete most of them without even seeing what it is about. Why do we do that? Because we just don’t have the time.
Well, the truth is, we all have the same amount of time every day. We have to determine what is worth our time and what isn’t. For instance, I would probably rather have an uncomfortable hour at the dentists than spending a day at a seminar.
And then, the oddest thing happened. I had to HOST a webinar. The things I had to say were of VITAL importance. But, it was ill-attended, and I know why. We, as business people, are past saturation with these things. So what do folks do to overcome this? They offer bribes, in the form of gift cards, or product, that is awarded at the end of the webinar. Other folks use the promise of discounts, and still others try to convince you by misleading folks as to the point of the webinar.
So, what is the answer? Most webinars are over in under an hour. Many webinars are best attended by competitors to get an edge on what others are saying and doing. In my industry, all you need to do is mention the word “cyber-security”, and suddenly, everyone is an expert, or is so daunted by the topic that they just walk away. Is it a really important topic? Yes. Do most of them say the same thing? Yes. “Have a good anti-virus / anti-malware, and have good backups”. I just saved you from attending 95% of cybersecurity webinars. You are welcome. They tell you about how to mitigate the risks of the day. What we really need is a webinar that is going to tell us the future. If I had a stock analyst that could accurately predict the future, I would be very well off. If you had an IT partner that could accurately predict the future, you would be better off too.
So, we are shining up our crystal ball. We are looking at the changing landscape with respect to technology. We are consulting with law enforcement and evaluating international trends. What we *won’t* do is to promote what we call ‘cyber-info terrorism’. This is where folks try to scare you into buying their products.
So, lets try something new. If you would like to know some vital information about the future and how it WILL affect your business technology, then respond to this. We will be happy to share with you what is coming, and discuss possibilities to make certain that it doesn’t adversely affect your business.
What you do with that information is up to you. It is, however, better to be informed, than not